Marketing Strategy

FUSION UX update 
While at Texas A&M University, I identified multiple opportunities to optimize our e-commerce platform, Fusion, to foster greater conversions and improve end-user experience of the platform. Click the Fusion image to learn more!
Rec Highlights blog
One of my first projects at Texas A&M Rec Sports was the launching of the Rec Highlights online blog. This platform would be used to inspire facility visits and program registrations; showcase human interest stories from the department; and answer frequently asked questions from audiences. Click the image for more information!
A Legacy Lives in 'Old Maroon'
In the spring of 2024, the 1974 class of TAMU Rugby celebrated their 50th anniversary of their first national title won under Texas A&M Rec Sports. This anniversary coincided with a gameday for the 2024 Rugby team. Click the image for details!
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